Products Worthy of Wearing Your Salon Name

You have spent years developing and refining your salon concept. It only makes sense that your products of choice support and reinforce this brand identity. With over 35 years of experience, Aware Personalized Branding® is renowned throughout the beauty industry for our extensive Research and Development Department. Leading salon brands continue to turn to Aware for our pioneering formulations.

Customer Rewards Program

Our pioneering Club Aware® program surpasses the support of national brands through personalized merchandising and display items, stylist incentives, promotional accrual system, volume pricing incentives, exclusive backbar pricing and unique opportunities with leading partner companies that provide support and education to the salon industry.

Merchandising & Marketing Support

Aware Personalized Branding® offers innovative packaging, merchandising materials and promotional support to induce customer interest, guaranteeing your retail success.

Professional Products

Because of rampant diversion, Aware Personalized Branding® offers the solitary “Professional Only” option in the beauty industry.

Higher Profit Margins than National Brands

You will have the freedom to establish prices that suit your revenue needs and allow for greater incentives for your stylists. Based on our suggested retail pricing, you start with a 60% profit margin. That is certainly better than your national brands offer.

Diversion Proof

Aware Personalized Branding® provides you with elite products, packaging and marketing that enhance your salon's image. Product diversion, corporate sales and national brand mergers are no longer a concern. You control the professional products sold in your salon.